Loyalty Cards: Are They Worth It?
Loyalty Cards: Are They Worth It?

Loyalty Cards: Are They Worth It?

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2024•46 min•Documentary
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Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it.
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